Analisis Ideologi Ibuisme pada Konten Iklan Susu Anak

Advertising aims to convey a persuasive message so that the audience buys products offered. Besides, it also contains implied ideology. The ideology is conveyed implicitly with visuals and words in advertisement. This study aimed examine five advertisements for children's milk broadcast on television. research used content analysis method. population was samples were consumed most 2020, i.e. Enfagrow, Pediasure, Chil Kid Morinaga, Nestle Lactogrow, SGM. units studied physical, syntactic, thematic units. results showed contain an motherism ideology, where mother fully responsible family integrity domestic work. shown from dominant vocabulary appeared advertisement, explanation of milk, role dominated by mother, scenes occur Some father figures citizens as extras. However, who made kitchen, ideas initiated her child, implicitly.